ROW HOUSE
Row House is an NYC based boutique rowing studio that was acquired by Xponential Fitness in January 2018. As Creative Director, it is my job to drive the new branding of the studio into the recognizable national brand that it is today. Row House currently has 25 studios open with 80 set to be open by the end of 2019.
The original Row House branding was NYC focused, with a color palette of black and yellow. Today our color palette is designed to be fresh, modern, distinctive, and clean. All studios are light and clean in the front to contrast the dark studio interior. You will see a balance of light and dark in the branding of Row House to marry together these two contrasting elements.
Meter Program Campaign
The program’s initiative was to incentives members for hitting various meter milestones throughout their journey as a member. To promote the meter program I created email templates, social media assets, in-studio rack cards, flyers, apparel, a landing page, as well as a page for the franchisees to order their items and download all assets needed to promote the program.
Starbucks Drive-Thru Window
One of the Row House franchise locations was located next to a Starbucks drive-thru. As customers are sitting in line waiting for their coffee they will sit directly next to these Row House windows. I took this opportunity to play on words and merge rowing and coffee together. Such as “Get strong, like your coffee” or “Burn more calories, drink more lattes, row for it."
Why I Row Campaign
The Why I Row Campaign was a powerful collection of real members and their stories about Why They Row at Row House. As Creative Director I worked with our Marketing Team to design the landing page, approve video edits, and create email marketing to support the campaign. This project had a lot of hard work and dedication behind it and is one of my favorite campaigns to date.
PhilanROWpy Month Campaign
For the month of October, the marketing team rolled out our PhilanROWpy month campaign. Each franchise owner submitted and then voted on five national charities we would donate to as a whole. This year (2019) the network voted on Row for the Cure. Each studio would hold donation-based classes for two days as well as send our communication to their members and community to raise donations for Row for the Cure. As Creative Director, I put together all marketing materials and promotional items the network would need to execute this campaign successfully. Marketing collateral included: in-studio flyers, postcards, promotional items such as shaker bottles, emails, social media posts, and apparel.
Hashtags:
#pinktheboathouse #rowforthecure #breastcancerawarenessmonth #thepinkoar #rowhouse #thinkpink #thosewhoknowrowforthecure #timetoendbreastcancer
Heart Rate Monitor Product Release
As a new product for our studios, creative was needed to support our studios in the rollout of our Heart Rate Monitors. I designed our packaging, as well as marketing materials such as product introduction emails, and in-studio marketing support.
Large Format Printing
These are some examples of large print jobs I’ve designed.
Motion Graphics
These are some samples of motion graphics created by me for various platforms, including social media and email marketing. They were created using Adobe After Effects,
Videos
Promotional videos created by me using Adobe Premier Pro.