HONEST PAWS
Honest Paws is a pet company specializing in CBD products. As a Senior Designer at Honest Paws, I am responsible for a wide range of design requests. These include Email Marketing, UX Design, Retention Marketing, Social Media Design Content, Display Ads, and Print.
UI/UX Design
Collection page redesign. Optimized through A/B test results and data from previous user research.
UI/UX App Design
Optimized and designed new promotion drops for Honest Paws App.
Email Design
Various email campaign's I designed . Optimized each time through A/B Test Results.
Email A/B Testing
For each new product launch, our team analyzes the data from the previous campaign. Based on that data, I will make adjustments to the design to better optimize for CTR and conversion. In these two examples, I moved the CTA to the header with the offer right up at the top. The 2nd email also gives 3 places at the top, middle, and end of the email for the user to shop.
Landing Page Design
I was tasked with creating a landing page to roll out our new loyalty program. This page needed to clearly and quickly explain the benefits of joining the loyalty program, as well as offer an easy way to sign up. Mockup and prototype for all device views were created in Figma. The live page can be viewed here: www.honestpaws.com/flea-market
Social Media Content
With the help of my social media coordinator, we collaborated to create different pieces of engaging social media content. These included IG Stories, Posts, Carousels, IG Reels and Tik/Tok Video. I produced and storyboarded our IG reels and outsourced the creation of them to our freelance video editor.
Link to Reels Content:
